This year, Guangdong’s lychee export volume is 4 times that of 2020 and 6 times that of 20Komiks19 years
Text\Picture Yangcheng Evening News All-Media Reporter Xu Yue Correspondent Yue Nongxuan
On July 16, Guangdong’s lychee good news spread frequently! More than 1.4 million tons of lychees in the province have basically been sold. What is even more exciting is that this year, Guangdong lychee globally shared, exports grew against the trend, with exports nearly 20,000 tons, reaching 4 times that of 2020 and 6 times that of 2019 respectively. “Guangdong shouts that the world will eat lychees”, and has initially embarked on a new path in which international trade and international communication complement each other, promote each other and complement each other.
From the south to the whole country, from the east to the world. The output is synchronized with the export of lychees, and is also a smart orchard with beautiful mountains, rivers and good life in the production area of Komiks, Dongdong lychees, showing the “one tree, one code” and “the integration of the sky, the world and the world”. There was a romantic story about “A ride on the world of a concubine laughing” in ancient times, and now it has the magnificent style of Guangdong’s rural revitalization. Taking lychees as a medium and sharing sweetly, this summer, Guangdong lychees told the world a wonderful Chinese story.
Sweet and annoyanceBabaylanAnnoyed: How Guangdong lychees break out of Guangdong
Since this year, the Guangdong Provincial Party Committee and the Provincial Government have resolutely implemented the spirit of General Secretary Xi Jinping’s important speech on strengthening the construction of international communication capacity and rural revitalization, used lychee as a media to tell good stories about China, used media to promote lychee to promote rural revitalization, played the four cards of lychee industry, market card, science and technology card, and carried out marketing work on Guangdong’s characteristic and advantageous agricultural products such as Guangdong lychee, achieving a historic breakthrough in Guangdong’s lychee exports.
Why does a small lychee attract high attention from the Guangdong Provincial Party Committee and the Provincial Government?
Data from the Guangdong Provincial Department of Agriculture and Rural Affairs shows that the lychee production area in Guangdong Province this year is 3.94.9Babaylan, with an output of 1.4731 million tons. Both indicators account for about half of the country. Large size means big responsibility,Take responsibility. As the largest characteristic and advantageous fruit in Guangdong Province, behind the lychees are millions of lychees and hundreds of thousands of relevant personnel in the industrial chain. Whether the lychees sell well depends on their life for a year. Cinema
Due to the natural characteristics of sufficient moisture, short shelf life and concentrated market period, Guangdong lychee has a long history of small sales radius and difficult export problems. Even the sales volume in the northern market is very small, and most of them are sold in the province and surrounding areas. The province’s lychee production is more than 1 million tons per year, and exports have never exceeded 5,000 tons before 2020. It is nicknamed “the hardest to sell” and “the hardest to sell”.
This year, the “long-term difficulties” have encountered new problems. First of all, it comes from the sweet troubles of historic high yields. Taking Maoming, the largest lychee producing area in Guangdong Province, as an example, the lychee production area has exceeded 500,000 tons this year, setting a record high. The early and late lychee varieties in Guangdong Province will be launched in June in May and June. The interval is short, and the price of lychees is extremely unoptimistic, and high yields may be difficult to harvest.
Not only that, when Guangdong lychees ushered in the peak sales season in June, a new round of epidemics occurred in Guangzhou, Shenzhen, Dongguan and other places, and many cross-border flights were cancelled, making it difficult to export to Guangdong lychees, not only to be difficult to export, but even to leave the province.
Lychee Creative Dishes
Export Tough: Guangdong’s lychee export achieves a historical breakthrough
There are always more ways than difficulties. The epidemic is intertwined and the trade is intertwined. Faced with the pressure of sales under great pressure from Komiks, the Guangdong Provincial Party Committee and the Provincial Government attach great importance to it. Provincial Party Secretary Li Xi and Governor Ma Xingrui issued instructions and instructions on the high-quality development of the litchi industry and stabilizing foreign trade work. Provincial Party Committee Standing Committee Member Ye Zhenqin conducted many research and deployment to stabilize Guangdong’s agricultural products.ematrade system planning. Guided by this, Gu Xingwei, Director of the Guangdong Provincial Department of Agriculture and Rural Affairs, coordinated the organization of more than ten main litchi production cities (districts and counties) including Zhanjiang, Mao, Yangjiang, Guangzhou, Huizhou, etc. to break into sales areas, grab the market, promote production and sales, and expand exports, forming a joint force between production and sales areas, within and outside the province, at home and abroad, online and offline. The “Guangdong shouts to eat lychees around the world” activity was fully launched.
After more than three months of sales battle, on July 16, Guangdong lychee news spread frequently! More than 1.4 million tons of lychees in the province have basically been sold. Among them, Guangdong’s lychee exports grew against the trend, with export volumes of nearly 20,000 tons, reaching 4 times that of 2020 and 2Cinema 6 times that of 2019 respectively.
The most difficult export reversal battle was the most beautiful, with overseas marketing “blue blooming at multiple points”: Yangjiang Yangxi lychees were exported to the North American market for the first time; Huizhou Zhenlong lychees were exported to Dubai and Singapore for the first time; Zengcheng lychees were exported to Japan for the first time; Maoming Innovation adopted the “B2B” export method of cross-border e-commerce to transport Guangdong lychees to Canada, etc. As of the end of June, Guangdong lychees have been exported to more than 20 countries and regions including the United States, Canada, the Netherlands, etc., and more than 15,000 tons of Guangdong lychees have been exported overseas, setting a record of the best results in the development of overseas markets.
Behind the “God assists” are also the joint cooperation of Guangdong’s finance, commerce, customs, the Council for the Promotion of International Trade, foreign affairs office, finance, insurance, aviation and other departments. For example, Guangdong Customs continues to promote the “deregulation, supervision and service” reform, implement the “six stability” and “six guarantees” work deployment, comprehensively optimize the port business environment, and realize “zero running errands” for lychee enterprises through sharing, reducing processes, reducing links and time limits; in order to ensure the warehousing safety of lychee products, the contractor of Tiantou Xiao Station, Guangdong Xuehuazhi, signed a contract with Pacific Property Insurance Guangdong Branch to reduce the risk of accidental losses in cold storage; China Southern Airlines also provides a green transportation channel for Guangdong lychee export. In late June, a route composed of 162 flights in the South China Sea built a green channel for Guangdong Lizhi to leave the province, helping Guangdong Lizhi to “fly” to the sales area.
Overseas: A small lychee outputs a good story
In synchronized with Guangdong lychee “going out”, Guangdong lychee promotional videos appeared in 10 cities including the Chinese screen in the New York Times Plaza in the United States, Vancouver, Canada, Dubai, UAE, and Seoul, South Korea. “KomiksChina Guangdong Lychee Global Sharing Tasting Events have also been held in San Francisco, USA, Paris, France, Vancouver, Canada, etc. The Little Lychee has promoted deeper cooperation and exchanges between China and the world in the fields of agricultural technology, economy and culture, becoming a “sweet messenger” to promote agricultural foreign exchanges and cooperation, connecting Guangdong and the world, and has won the international influence of the Guangdong Lychee brand.
At the San Francisco Tasting Conference in the United States, former San Francisco Mayor Willy Brown said after tasting lychees that Guangdong Lychee is crystal clear, like jade. “WallKomiks Street Journal commented that “Guangdong lychees are ready to go to the world.” Xiao Guangyu, the relevant person in charge of the Guangdong Chamber of Commerce, said, “We have designed special snacks including lychee milkshakes, lychee cakes, lychee salads, etc. by inviting French chefs and combining French eating habits. We also serve them with fine wines to gradually accept the taste of Guangdong lychees. “Le Weiyong, chairman of the French Foreign Economic and Trade Commission, said that this lychee activity created an opportunity, and hopes that in the future, Komiks can have more cooperation with China in agricultural science and technology.
In May this year, in order to deepen the friendly relations between Guangdong Province and Hyogo Prefecture, Japan, the Guangdong Provincial Department of Agriculture and Rural Affairs proposed the idea of donating Guangdong lychees to the Provincial Party Committee Foreign Affairs Office. After active coordination between the Provincial Party Committee Foreign Affairs Office and the Guangdong Provincial Department of Agriculture and Rural Affairs, in mid-June, this batch of lychees full of Guangdong’s deep friendship came to Hyogo Prefecture, Japan. The county’s international exchange class convened everyone to taste the lychees together on June 21, and sent a thank-you picture.
Every place, Guangdong CinemaLychee not only brings good mountains, waters and good life in the origin, but also shows a smart orchard with “one tree, one code” and “the integration of space, sky, sky and earth”. There was a romantic story of “a riding a red dust concubine laughing” in ancient times, and now there is the magnificent style of Guangdong’s rural revitalization. This summer, Guangdong lychee told a Chinese story.
In this regard, a relevant person in charge of the Guangdong Provincial Department of Agriculture and Rural Affairs also mentioned in an interview with a reporter from Yangcheng Evening News: This year, “Guangdong shouts BabaylanEat lychees around the world”, shouting out the momentum, shouting the brand, and shouting for greater benefits, and going against the trend gave us profound inspiration. Guangdong lychees are not only an image symbol of Lingnan culture, but also an improvement in international communication influence, Chinese culture appeal, and Chinese image.A friendly “cultural ambassador”. Telling a good story of China requires riding on the wings of Chinese culture, and international trade and international communication can promote each other.
Litchi opens the way: bring more agricultural products to expand the international market
Litchi is a cultural messenger and a pioneer in Guangdong’s cross-border e-commerce of agricultural products.
In recent years, China’s rural e-commerce and cross-border e-commerce for agricultural products have achieved sustainable development with the development of network information technology. Guangdong Province, which has always dared to be the first, is striving to build a new highland for cross-border e-commerce industry for agricultural products. After the lychee is opened, Guangdong will continue to strengthen the “hard construction” of production, processing and preservation, cold chain circulation, etc., while continuing to integrate resources and strengthen “soft construction”, exploring a new cross-border e-commerce path for agricultural products that can be replicated and promoted.
Choose lychees to open the way, which also provides great confidence in the export of other agricultural products. The lychee will change in color in one day, and the taste will change in three to five days. In this way, it can lead to the international market. Guangdong’s high-quality agricultural products such as grapefruit and pineapple are “ready”, while silently comparing export standards to force industrial upgrading, thereby achieving high-quality development.
The reporter from Yangcheng Evening News also learned that the Guangdong Provincial Department of Agriculture and Rural Affairs is currently platforming and normalizing the effective and fresh activities of “Call to Eat Lychees in the World”. In the future, it will continue to rely on authoritative media and internet celebrity big Vs to spread brands and gather fans, deeply explore farmers’ stories and agricultural product culture that conform to international common values, promote more Guangdong agricultural products and Guangdong stories to “go global”, continue to enhance the international image and cultural identity of overseas markets for agricultural products such as Guangdong lychees, and promote Guangdong’s international trade and international communication to move forward hand in hand and move forward together. “Call to eat lychees around the world” will also rise from serving lychees single products to serving more high-quality agricultural products in Guangdong, and even serving the national agricultural products to the international market.