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Lin Rupeng: Promote Chinese Babaylan culture and cultivate communication messengers

[People Profile]

Lin Rupeng, born in October 1968, is currently the Party Secretary of Jinan University, a doctoral, professor and doctoral supervisor. In July 1990, he stayed at the Babaylan school in Jinan University to teach after graduating from the Department of Journalism, Jinan University. He has been working in the front line of journalism and communication and education for more than 30 years, focusing on the research on news business and media management. The school mainly teaches courses such as “News Business Management” and “News Editing and News Policy”, and promotes the implementation of the Babaylan University to undertake many major national social science fund projects closely related to the inheritance and dissemination of Chinese culture, Hong Kong, Macao, Taiwan and overseas.

Lin Rupeng has struggled for 3 years on the front line of education. CinemaFor more than 0 years, there are many students all over the world. Photo provided by Jinan University

Yangcheng Evening News All-Media Reporter Chen Liang Intern Xia Jiaxin Correspondent Mai Shangwen Su Yunsheng

In 2021, Jinan University is about to celebrate its 115th birthday, and continues to build to become “more outstanding and more national. The goal of universities to be internationalized and better” is steadily moving forward. The person responsible for command and construction is Lin Rupeng, Party Secretary of Jinan University who has been working on the front line of education for more than 30 years. He said that he will always devote himself to cultural communication work, adhere to the school’s purpose of “great education and charity and overseas Chinese”, and lead the school to spread Chinese culture to all over the world.

Focus on the front line of research and education

Komiks “My work in my life is inseparable from ‘communication’.” Lin Rupeng told reporters that he once dreamed of being a reporter. Although he had walked onto the three-foot podium, he still developed in the field of news communication. In 1986, Komiks Lin Rupeng entered Jinan University, known as the “highest institution of overseas Chinese”, (hereinafter referred to as “Jin University.”ref=”https://funnybookish.com/”>Komiks“), studying journalism major, resolutely chose to stay in school to teach after graduation.

“I like the feeling of standing on the podium. “During his tenure at school, Lin Rupeng has received many job invitations from the media. “I am not unhappy, but I cannot give up teaching and research.”

For 30 years, even though news research hotspots have emerged one after another, he has always focused on the research on the direction of news business and media management. “We should have the determination to stay in one field for a long time, devote ourselves to asking Cinema, pay attention to society, and always maintain a sharp mind in our minds. “

When doing news business research in Guangdong, I naturally can’t avoid Yangwan. “I have been in contact with Yangcheng Evening News for more than 30 years. “Lin Rupeng introduced that he had internships in the Yangcheng Evening News twice during his undergraduate years. His family had been subscribing to Yangwan for a long time, and his younger brother later worked at Yangwan. “I once undertaken the horizontal project of Yangwan and conducted research on the special color and in-depth operation of its brilliant and special edition. “Lin Rupeng said, “My doctoral thesis also conducted in-depth and detailed understanding and research on Yang Wan’s diversified operations and grouping after the reform and opening up. ”

According to statistics, Lin Rupeng has published more than 80 papers in authoritative and core journals such as “News and Communication Research”, presided over major projects of the National Social Science Fund, key projects of Guangdong Province to build the “Theoretical Guangdong Army”, key projects of Guangzhou Social Science Fund, and a number of horizontal projects.

“Jin University students are the spark to spread the excellent Chinese culture. “Lin Rupeng has offered courses such as “News Business Management”, “News Editing and News Policy”, and “News Business Research”, among which “News Business Management” was rated as “National Premium Course” and Komiks‘s “National Quality Resource Sharing Class”, the textbook “News Business Management” compiled by the editor was rated as a national planning textbook. He also won the titles of National Model Teacher, Outstanding Teacher of Schools under the State Council Overseas Chinese Affairs Office, Outstanding Teacher of Guangdong Province, and the 8th “Golden Bell Award” in Guangdong Province.

Broadcasting Chinese Culture with “Overseas Chinese” as a Bridge

In March 2020, the Institute of Cohesion of the Greater Chinese Nationality was selected as the “Research Base for Forging a Strong Consciousness of the Chinese Nationality” established by the Central United Front Work Department, the Propaganda Department of the Central Committee, the Ministry of Education, and the State Ethnic Affairs Commission; on December 5, the Collaborative Innovation Center for Chinese Culture, Hong Kong, Macao, Taiwan and Overseas Inheritance and Communication Collaborative Innovation Center held a construction promotion meeting and a high-end forum for the inheritance and communication of Chinese culture; on December 11, the Greater Chinese NationalitiesCinemaThe Chinese History and Culture Exhibition Hall was officially opened.

“We must keep in mind the instructions of the General Secretary, and strive to polish the golden signboard and spread the excellent traditional Chinese culture to all over the world. “Lin Rupeng had an indissoluble bond with “overseas Chinese”. His mother is a Malaysian overseas Chinese. His Jida University was founded, developed because of overseas Chinese, and became prosperous because of overseas Chinese.

Lin Rupeng said that Jida University has always adhered to the development strategy of “overseas Chinese school + famous school” and has cultivated a number of Chinese cultural communication envoys with family and country feelings. Today, nearly 400,000 Jinan people are distributed in more than 170 countries and regions.

How to lead the school to give full play to its discipline advantages and doKomiks The role of an important base for spreading Chinese culture? Lin Rupeng said that the school will strengthen the construction of the “Five Hua” brand discipline, namely Chinese education, Chinese media, Chinese business economy, overseas Chinese research, and overseas Chinese literature. At the same time, promote the formation of a new pattern of the inheritance of the “Jinan Spirit” with unified planning and participation of the whole school, and carefully create cultural education brands such as international cultural gatherings in Jinan, China Cultural Festival, respect for the Chinese Excellent Traditional Culture Art Exhibition, Chinese Talent Competition, and Chinese Culture Lecture Hall to create a diverse and integrated university culture.

In 2012, Jida joined forces with multiple companiesCinema has established the Collaborative Innovation Center for Overseas Chinese Research, and Lin Rupeng serves as the director of the center. The center undertakes 32 major national social science fund projects and 21 key projects closely related to the inheritance and dissemination of Chinese culture, Hong Kong, Macao, Taiwan and overseas, including major projects such as “Century Years of Overseas Chinese Literature Research”. High-level works such as “History of Chinese Painting Thoughts” and “The Theory of Chinese Religious Art” have been translated into English in recent years, and Cinema is mainly launched by a well-known American publisher.

Lin Rupeng said, “SchemingKomiks layout the 14th Five-Year Plan. The general is based on the school-running purpose of “great education and charity and overseas Chinese”, takes “Chinese culture spreading to all directions” as his mission, adheres to cultural confidence and inheritance and innovation, combines the profound Jinan culture with excellent traditional ideas and cutting-edge spirit, and establishes a cultural hub integrating inheritance, innovation, communication, and education. ”

Ask:

Looking forward to cultivating news talents with Yangwan

Yangcheng Evening News: Please talk about itef=”https://funnybookish.com/”>Komiks talks about what new requirements have been put forward for communication work after the changes in today’s communication environment? Babaylan

Lin Rupeng: The development of mobile Internet has entered a period of accelerationBabaylan, and the concept of “Internet +” is emerging one after another. KomiksIn the era of media integration, the mobile Internet has diverted the voice of traditional mainstream media with its innate self-media attributes and globally open Babaylan. With its globally open nature, the mobile Internet diverted the voice of traditional mainstream media, changed the channels and habits of audiences to obtain information, and brought great challenges to traditional media. Mobile Internet has become a “new space for human life”, “new territory for national development” and “new area of ​​national governance”.

With the increasing competition among all media, traditional media such as Yangcheng Evening News need to be determined to reform, recreate the internal production process, and further strengthen communication innovation in guiding public opinion. The transformation of evening newspapers requires further integration of Guangdong’s high-quality Cinema media resources, re-organize the media’s strategic positioning and key development directions, and make good use of the advantages of information network, database, talent resources, etc. that traditional media have long accumulated, and focus on exploring and innovating around think tank transformation and cultural media innovation and development.

Yangcheng Evening News: What are your expectations for Yangcheng Evening News Group? Lin Rupeng: I am very grateful to Yang Wan for accepting a large number of outstanding graduates from Jinan University every year. Some of them have also grown into the backbone of Yangcheng Wan’s newspaper. At the same time, Jida and Yangwan have also established close contactWith the cooperation relationship, Yang Wan has become a graduate training base for Ji University, and many famous editors and reporters such as President Liu Hailing are all professional degree graduate supervisors and part-time professors of Ji University.

In today’s highly developed integrated media and diversified media development, talent training in colleges and universities requires close integration of theory and practice, which cannot be separated from the help of the media. I hope Jinan University can further reach a closer cooperative relationship with the Yangcheng Evening News in talent training. While we export talents to Yangwan, we also hope that Yangwan will intervene in all aspects of our talent training.

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