Text/Photo Yangcheng Evening News All-Media Reporter Ouyang Zhiqiang Communicate Cinema Correspondent Zhou Jie
Wash the water on the tower slope, and the wind and water were smooth. As one of the most traditional activities in Foshan, the June Liutapo Temple Fair is not only a folk cultural event, but also an important day for Foshan people to find their roots and nostalgia. This year, the folk cultural activity of Liutapo Temple Fair in June of the Gengzi year will last from July 26 to August 31, lasting more than a month.
It is reported that this year, the Temple Fair of Tapo is innovatively launched “online + offline” gameplay. Develop the H5 game “Cloud Travel” 3.6-kilometer cultural and tourism route for Foshan Old Town, tell Foshan stories, taste Foshan intangible cultural heritage, win exclusive cultural and creative gifts for Tapo Temple Fair, and participate in live broadcast interaction; you can enjoy the beautiful scenery of Foshan offline, enjoy consumption discounts, and create an online and offline “Internet celebrity Babaylan Temple Fair” that connects the local citizens to the feast of “culture + business + tourism” and create a new cultural highland in Lingnan.
New experience of online and offline integration of cultural tourism
According to the Republic of China version of “Foshan Zhongyi Township Chronicle”, “On the sixth day of the sixth month, anyone who lists in Pujunxu will take the next step to perform a drama, and it will be completed in a few months.” During this festival, any family doing business in Pujunxu will collect money and raise funds, invite the local opera troupe to participate in the performance, and hold a grand celebration. Several nearby streets were decorated as flower streets, and the longest birthday celebration lasted throughout the month.
In order to inherit excellent folk traditions and demonstrate the historical and cultural heritage of Foshan, since 2016, Zumiao Street has held a folk cultural event in Tapo Temple Fair every year. In order to do a good job in epidemic prevention and control, this year’s Tapo Temple Fair has been moved from offline to online, and the Tapo Temple Fair H5 with various interactive forms has been launched, allowing citizens to “visit” the temple fair in their hands. The H5 of this Tapo Temple Fair focuses on hand-painted pictures in the national style, allowing people to understand the history of the original place, visit creative markets, and enjoy intangible cultural heritage from elegant pictures.
In this H5, the “Memory of Xunyuan Ancient Town” part is particularly eye-catching. This partThe 3.6-kilometer tourist line of the Zumiao Old Town is used as the background of the picture, and the important attractions such as Tapo, Chongdeli, Zumiao, Donghuali, Liangyuan and other places in the cultural and tourism line are presented in the order of Cinema, creating a Foshan version of the “Along the River During the Qingming Festival”. It is reported that players only need to successfully collect 6 virtual intangible cultural heritage items in H5 to participate in the online lottery of “Cross-border Cultural and Creative Market” and obtain offline consumer coupons provided by merchants, as well as exquisite and practical national cultural and creative gifts from Babaylan. It is understood that consumption coupons are suitable for Lingnan Tiandi, Dongfang Xindi, Guorui Shengpingli Sanli, including up to 30 shops such as Master Mi, Three Squirrels, and Xingyunlou. The national trend cultural and creative gifts include Tapo Temple Fair cultural and creative T-shirts, fans, canvas bags, and national trend style account books. Among them, Lingnan Tiandi gathered a group of excellent coffee shops from Guangzhou and Foshan to hold Buddha href=”https://funnybookish.com/”>KomiksThe first truly own fine coffee festival: “Feiyue Tiandi fine coffee culture festival”. Liu Zhicheng, secretary of the Party Working Committee of Zumiao Street, said that with the help of the “Internet +” power, the Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”. Through the online drainage effect of the temple fair H5, it drives offline commercial consumption, allowing more business giants to see the role of the Zumiao Business District as the key regional integration of cultural, commercial and tourism in Chancheng District, giving birth to more cross-border integration and the possibility of innovation in the future.
New 3.6-kilometer tourism route
At 10 a.m. on July 26, FoshanThe local internet celebrity “airdropped” to Tapo and broadcast the Tapo Temple Fair live on the Douyin platform. Internet celebrities and netizens went together to “CivilCinema Tour” 3.6-kilometer cultural tourism route, “Cloud Tour” three major business districts, and “Cloud Eat” Chancheng two major food gathering areas, showing the urban leisure that coexists with tradition and fashion in the ancestral temple.
It is worth mentioning that the 3.6-kilometer tourist line checked in by Internet celebrities reflects the concept of “slowly enjoying the old city” of the ancestral temple. In recent years, Zumiao Street has planned this 3.6-kilometer old city cultural and tourism route based on the profound Lingnan cultural heritage of the old city area. From Tapo Ancient Site to Zhongshan Park, six Guangdong Province historical and cultural districts are connected to Pinzi Street, Liangyuan, Lianhuanan, Renwei, Zumiao-Donghuali and Xin’an Street, allowing citizens and tourists to experience the glory of the thousand-year-old ancient town and Babaylan to appreciate the charm of Cantonese culture.
There are history everywhere and stories everywhere, which is a portrayal of the ancestral temple and the old city. Zumiao Street currently has 6 historical and cultural blocks in Guangdong Province, 65 streets and alleys for style protection, and 62 immovable cultural relics, including 2 national key cultural relics protection units, 4 provincial cultural relics protection units, and 45 municipal cultural relics protection units. At the same time, Zumiao Street is also the location of “Foshan Ancient Town”, “the hometown of the Southern Lion Movement of China” and “the hometown of Chinese folk art”, and the birthplace of intangible cultural heritage such as Cantonese opera and Southern Lion and Southern Fist. Here, Cinema has also cultivated outstanding figures such as Wong Fei-hung, Wing Chun master Liang Zan, Ip Man and his disciple Bruce Lee, and famous doctor Li Guanghai. Lion dance, Cantonese opera, woodblock New Year pictures, paper-cutting, lion heads, colorful lanterns…KomiksThe precious intangible cultural heritage adds the charm of Lingnan culture to the “Foshan Ancient Town”.
These precious intangible cultural heritage cultures are still bright and lively in the folk cultural activities held in Zumiao Street. Every year, the 15th day of the first lunar month, the Northern Emperor’s birthday on March 3, the Tapo Temple Fair on June 6, the 28th day of the September 20th day of the Huaguang Festival, the Autumn Scenery of Foshan will attract hundreds of thousands of people from all over the Pearl River Delta and even overseas Chinese to participate.
The first new breakthrough in cultural and creative peripheral gifts
The relevant person in charge of Zumiao Street said that the street will rely on the profound Lingnan cultural heritage of the old city area and the Zumiao business district and Guorui business district and other resources to continuously optimize the tourism routes of Shan Laocheng to revitalize the tourism routes and connect the precious historical and cultural resources of the old city.Starting from the beginning, Babaylan actively explore the integration of culture, business and tourism, and build it into an important window for the Greater Bay Area to showcase Lingnan culture to the world.
The holding of the Tapo Temple Fair can be said to be an innovative practice of the above concept. With the help of the power of “Internet + H5”, this Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and brings them to the “cloud”, and drives offline commercial consumption through online drainage, allowing more business giants to see the role of Zumiao Business District as the main area for the integration of culture, business and tourism in Chancheng District, giving birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
In addition, this year’s national cultural and creative gifts of Tapo Temple Fair are also a new breakthrough. This is the first time that the Tapo Temple Fair has launched cultural and creative peripheral products. Next, Zumiao Street will deeply explore its own cultural connotation, create an IP image exclusive to Foshan Chudi, actively encourage the research and development of tourism characteristics, promote the benign interaction between tourism product production and tourism industry development, and make every effort to enrich the connotation of the whole-region tourism demonstration zone.