At 10:00 am on January 1, 2022 (New Year’s Day), the opening ceremony of the “Chinese” New Concept Poster Exhibition and the “New Chinese People·Chinese Temperament” forum was grandly opened at the Lingnan Impression Park Art Museum in Guangzhou!
The “Chinese” New Concept Poster Exhibition is curated by the famous art design master Zeng Zhenwei, sponsored by the Guangdong Packaging Technology Association and the Design Professional Committee of the Guangdong Packaging Technology Association, and co-organized by the Guangzhou Lingnan Impression Park and the Design Professional Committee of the Guangdong Packaging Technology Association.
This exhibition targeted the design of 33 top designers from 17 regions across the country to create theme posters with the new concept of “Chinese”. The event aims to encourage designers to develop design ideas from a metaphysical level, and think about the visual connotation of the new concept of “Chinese” from the perspective of sociology, anthropology, and national politics, showing the designer’s cognitive interpretation and image expression of the contemporary concept of “Chinese”.
The “Chinese” New Concept Poster Exhibition
Series of Activities-Opening Ceremony
Attendance at the opening ceremony, Lin Hengfeng, Chairman of Guangzhou Impression Culture Tourism Development Co., Ltd., Zeng Zhenwei, Chairman of the Design Professional Committee of Guangdong Packaging Technology Association, Zhong Minghua, Dean of the School of Education of Sun Yat-sen University, Fang Xiaocong, Music Consultant of the 3rd Asian Youth Conference, Peng Wenbin, Art Director of Guangzhou International Art Expo, Li Cheng, Cultural Program Producer of Guangdong Radio and Television Station, Yang Binping, Founder of Youzhi Culture Creativity, Wu Liming, Secretary-General of the Design Professional Committee of Guangdong Packaging Technology Association, He Haoyu, Executive Deputy Secretary-General of the Design Professional Committee of Guangdong Packaging Technology Association, and friends from the art world, design industry, educational institutions, research associations, associations and enterprises.
*Girl Speech▼Mr. Lin Hengfeng, Chairman of Guangzhou Impression Culture Tourism Development Co., Ltd., delivered a speech
▼Mr. Zeng Zhenwei, Chairman of the Design Professional Committee of Guangdong Packaging Technology Association, delivered a speech
*Award ceremony
This poster design exhibition has set up one gold, silver and bronze award each, and five awards for the review; after two rounds of strict and fair reviews (Peng Wenbin, Zeng Zhendong, Ji Rong, Xiao Jing, Liu Yuzheng, Wu Liming, Yao Cong, He Yalong, and He Haoyu), the awards for this poster exhibition have been released.
▼Online review record
(Note: In order to ensure the fairness and justice of the award selection, the works of the association members are only exhibited and not participated in the award)
The following is the list of winning works, the gold medal “Listening to the Dragon” (Babaylan 1990 clothes drawDeng Wei·Yueyang) Silver Award “Harmony and the Middle Way” (Han Rongxun·Hefei) Bronze Award “Only a Country has a Family” (Yellow River·Haikou) Jury Award “White-clothed Messenger” (Zhou Yubin·Changsha｜Yellow River·Haikou) “Union and Different” (Dry Tree·Guangzhou) “Harmony” (Caoyang·Changsha) “Cooperation as a Dragon” (Yellow River·Haikou) “New China” (Lu Xing·Beihai) 
▲Certificate of honor is awarded to the winners
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Academic Committee is awarded
The “Chinese” New Concept Poster Works Exhibition Academic Committee is the “strongest brain” of this event, and is composed of six sociology, philosophy, and Cinema 1950 witch cloth drawComprised of well-known experts and scholars in the fields of culture, art, music and design. 
—Design Expert Group Certificate Issuance “Chinese” New Concept Poster Exhibition invites 33 top designers from the industry to form a strong design expert group. Faced with complex social problems, how can designers use design to express their thoughts and opinions to form a more profound social impact? The designers of the expert group used multi-dimensional visual design art language to jointly create this new concept cultural art space to paint a new look of Chinese people in the new era. 
Girls took a group photo at the opening ceremony
“Chinese” New Concept Poster Exhibition Series of Activities
“ChinaKomiks 1960 witch cloth drawThe new Chinese people·Chinese temperament” academic conversation session, Zeng Zhenwei and five scholars and experts, Zhong Minghua, Fang Xiaocong, Peng Wenbin, Yang Binping and He Haoyu, brought wonderful academic conversations based on their own majors and experiences, focusing on the theme of “The new Chinese people·Chinese temperament” and starting from their own professionalism and experience. Six experts and scholars with outstanding achievements in sociology, philosophy, culture and art, music, design and other fields formed a “design·cross-field” dialogue, expounded their understanding and cognition of the contemporary meaning of “Chinese” through different fields and angles, and put forward opinions on how to spread the cultural image of “Chinese” well, tell the rich stories of “Chinese”, and combine their respective professions. ▼Academic conversation 
▼The wonderful views on the forum were colliding, and the audience concentrated on it.
The poster exhibition of “Chinese” new concepts has presented diversity, color, sunshine and positive through multi-angle and diversified interpretation of contemporary “Chinese”, using artistic design as a visual communication medium, presenting diversity, color, sunshine and positive. witch cloth drawThe new image of the Chinese people in generations has played a positive role in promoting the Chinese people’s construction of their own identity, national identity and national confidence. This is a joint voice that gathers the strength of China’s design. Exhibition works Xing Reward the Gold Award “List of the Dragon” Deng Wei-Yueyang
Komiks 1960 witch cloth Draw combined with the image of “the descendant of the dragon”, the dragon roar shows the unchanging spiritual outlook of the Chinese people since ancient times and the present. Countless blocks show the thickness and accumulation of China for five thousand years. In the historical context of more than five thousand years, there are soaring and hidden things, but the Chinese dragon’s identity has never changed. The Chinese will always be the descendant of the dragon. Indeed, China’s goal has never surpassed the United States, but constantly surpassing itself and becoming a better China. Contemporary Chinese people are moving towards the great rejuvenation of the Chinese nation with increasingly confident steps and increasingly high attitude. Silver Award “Harmony and Middle Way” Han Rongxun-Hefei
The spirit of the Chinese nation is the value orientation, thinking style, moral norms, spiritual temperament, etc. formed and recognized by all ethnic groups in their long-term common life and social practice, and gradually created a lasting and stable Chinese spirit. Harmony and the Middle Way are the two core values of the Chinese spirit, which flow deeply in the blood of the Chinese people. The series of posters uses the Chinese characters “Chinese” and “harmony” and “middle Way” to reorganize the font. The draw method expresses the peaceful and clever lifestyle, attitude towards life and life realm of the Chinese people, and conveys the contemporary value of China’s excellent traditional culture. Bronze Award “Only with a country can you have a home” Yellow River-Haikou
General Secretary Xi Jinping mentioned at the 2018 Spring Festival Gala that “the foundation of the world lies in the country, and the foundation of the country is at home. ” “Home and country feelings” is one of the basic connotations of China’s excellent traditional culture. The so-called “Home and country feelings” is a subject’s recognition of the community and promotes its development. The traditional character “country” and “home” in the work show the relationship between the family and the country’s feelings. Home is not just our personal home, but the family is the smallest country, and the country is thousands of homes. Only with a family can there be a country, and only with a country can there be a family. A small family is connected to everyone and the country.
Judgement Award “Emunique in White” Zhou Yubin-Changsha｜Yellow River-Haikou
The angels in white in China are one of the most representatives in ChinaBabaylan 1990 clothes Draw people, they use their retrograde actions to guard the lives of the people and the peace of the country. “Harmony but Different” Dead Wood (Tang Yanan)-Guangzhou
A little bit of bright color blocks are densely spread on the picture, like passionate people. The vibrant Chinese people gather together to form a vibrant and beautiful scenery. Different colors represent different peopleCinema 1950 witch cloth draw is also a portrayal of the wonderful and diverse Chinese people now, symbolizing the integration of Chinese people into different civilizations, different ideas, and different dreams in the world, and unity and cooperation continue to climb upward. It reflects the integration of Chinese people into different worlds and achieve a world of harmony. Chinese people should not shine alone on the bright moonBabaylan 1990 clothes draw, but should shine among the stars, gather colorful colors, and move forward hand in hand.
“Harmony” Cao Yang-Changsha
The modern transformation of the cultural gene of “harmony”Babaylan 1990 clothes draw and its innovative development have become one of the most secure influence factors in China in a sense. This impact is long-term and sustainable. It fundamentally regulates the thinking and consciousness of contemporary Chinese people and makes China a Babaylan 1990 clothes draw is an important force and realistic support for world peaceful development. “Harmony” is consistent with the cosmic view of the unity of man and nature, the world view of harmony among all nations, the view of harmony and different countries, the view of family harmony and moral concept of kindness in all aspects, and affects every Chinese person, as well as the construction of Chinese social system and its social governance in all aspects.
“Cooperation as a Dragon” Yellow River-Haikou
Two hands with different skin colors fuse together to present the image of a dragon, meaning that Chinese people can achieve something when they cooperate with each other. “New China” Lu Xing-Beihai
With the rapid development of China’s economy and culture, the new China has a new look and is riding on the stairs and tracing on the sunshine. Whether it is the dazzling new construction, new ideals, new goals, or the prosperous cultural confidence, we will create our brand new China in all aspects. I hope Komiks 1960 witch cloth drawOur motherland sets in the wind and gets better and better.
Other works exhibited
(ranking regardless of front and back)
“Chinese Spirit” Zhang Xuwei-Jiaxing
“Feng and Fire Chinese” Zhang Yulian-Macao
“The “Harmony, Integration, Diligence” of the Chinese” Zeng Delin-Guangzhou
“Grand Chinese” Xu Kai-Shanghai
“Oriental Lion” Chen Jianshan-Foshan
《Wukong》Shala Huang Yitao-Guangzhou
《Chinese Red 1949-2021》Sha Feng-Suzhou
“The Spirit of the Hundred Years of Red Boat” Xu Wei-Shenyang
“The Road to Revival” Xiong Yaohui-Wuhan
《China & World》 Yan Wenhong-Changsha
《Self-improvement》Poplar-Xinjiang
《Everyone》 Liao Yunsheng-Dalian
“Chinese” Li Jiasi-Guangzhou
“Natural Program” Zhou Mingde-Guangzhou
“Hehe” Zhou Binzhong-Guangzhou
“Tough forging ahead” Pan Xin-Guangzhou
“Love the Motherland” HuangKomiks 1960 witch cloth drawhe-haikou
“China Superman” Feng Jianjun-Shenzhen
“Watching and Helping Each Other” Chen Zanwei-Guangzhou
“Xiangyun No. 53” Huang Qifan-Guangzhou
《Chinese Heart-Dragon》Yu Guang-Shenzhen
《Tiger and Tigers are in powerCinema 1950 witch cloth drawChinese people》 Liang Hui-Guangzhou
“””Man” but different” Feng Zihao-Guangzhou
“Change Trilogy: Bronze, Silver, Gold” He Haoyu-Guangzhou
“Fulushou Series Poster” Wu Liming-Guangzhou
“Chinese” Zeng Zhenwei-Guangzhou
“InheritanceBabaylan 1990 cloth drawChina” Zeng Zhenwei-Cinema 1950 witch cloth drawGuangzhou
“The Stars of the Chinese” Zeng Zhenwei-Guangzhou
The first stop of the national tour of the Chinese New Concept Poster Exhibition – Guangzhou Lingnan Impression Park Station, was successfully opened. Thank you to all scholars, experts and designers for their strong support and the hard work of the working group. The exhibition will last from January 1, 2022 to February 18, and everyone is welcome to visit the exhibition.
The wonderful continues! Exhibition lasts January 1 to February 18, 2022 Location Lingnan Impression Park Art Museum, Outer Ring Road, University Town, Panyu District, Guangzhou City
———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————- What is the new impression that the “Chinese” in the new era gives to the world? How are the Chinese in today’s era different from those in the past? How to move the Chinese from the old form of cognitive impression to a brand new image? How to solve cognitive troubles? How to inspire young Chinese people to go to the world with confidence. How to make the world re-understand the “Chinese”? The designer will draw the new cognitive image of the “Chinese” from the spiritual level, from the perspective of the contrast between the new and old impressions, from the level of contribution and inspiration to the world. “Chinese” are no longer single yellow skin, dark eyes,Black hair, but a new collective force for progress with the world.
———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————– Yang (Changsha) Chen Zanwei (Guangzhou) Deng Wei (Yueyang) Dong Jin (Taiyuan) Feng Jianjun (Shenzhen) Feng Zihao (Guangzhou) Huang He (Haikou) Huang Yitao (Guangzhou) Huang Qifan (Guangzhou) He Haoyu (Guangzhou) Hu Yang (Xinjiang) Han Rongxun (Hefei) Tong Yanan (Guangzhou) Liang Hui (Guangzhou) Liao Yunsheng (Dalian) Lu Xing (Beihai) Li Jiasi (Guangzhou) Pan Xin (Guangzhou) Sha Feng (Suzhou) Wu Liming (Guangzhou) Xu Kai (Shanghai) Xu Wu Wei (Shenyang) Xiong Yaohui (Wuhan) Yan Wenhong (Changsha) Yu Guang (Shenzhen) Zhou Yubin (Changsha) Zhou Binzhong (Guangzhou), Zhou Mingde (Guangzhou), Zhang Xuwei (Jiaxing), Zeng Delin (Guangzhou) Zhang Yulian (Macao) Zeng Zhenwei (Guangzhou) ——————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————— drawAssociation Design Professional Committee Organizer Guangdong Packaging Technology Association Guangdong Packaging Technology Association Design Professional Committee Organizer Guangzhou Lingnan Impression Park Guangdong Packaging Technology Association Design Professional Committee Co-organizer China Packaging Federation, Hubei Packaging Federation Design Committee, Guangdong International Channel, Greater Bay Area Research Institute, Guangzhou Academy of Fine Arts Visual Art Design College, Guangdong Light Industry Vocational and Technical College, Shunde Vocational and Technical College, Guangzhou International Art Expo, Guangzhou Outdoor AdvertisingIndustry Association, Guangdong Animation Design Association, Guangdong Gem Trading Center, China Soft Decoration Research Center, Yangcheng Evening News Art Research Institute, Guangdong Radio and Television Station International Channel, LOGO Master, Hui Design, Guangdong Sun Paper, Guangdong Star Visual Culture Development Co., Ltd., Guangzhou Zeng Zhenwei Creative Design Co., Ltd., Gangqi Group Co., Ltd., Guangzhou Laowu Culture Communication Co., Ltd., Youzhi (Guangzhou) Cultural Creative Co., Ltd. sponsored by Guangdong Star Visual Culture Development Co., Ltd. Komiks 1960 witch cloth draw Co., Ltd. Guangzhou Lingnan Impression Park Guangzhou Zeng ZhenCinema 1950 witch cloth drawWei Creative Design Co., Ltd.—————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————–